Sales Tactics

In addition to personal account responsibilities, the partners are involved in the key customer base. While the eleven man field sales force is extremely professional, one of the principals is personally involved at all key customer locations whether they are chains or independents. This practice guarantees continuity in the eventuality of resignation of field salespeople.

The partners are totally involved in the business of the manufacturers. Because of past industry experience and present performance, Metra principals sit with many factories on advisory boards. This builds strong ties and helps to promote long-range relationships with the manufacturers. Metra participates in forecasting, marketing, and product introduction as part of their role on these boards.

The partners continually investigate methods of doing business in the market. This is an ongoing effort. It requires travel and constant exposure. The partners experience involves them in all markets with many of the top and intermediate level people in the business. These relationships are continually cultivated as part of the learning process.